Press Release

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For Immediate Release:

 

Channeltivity® Makes Channel Management Easy

SWOTmg and Analog Method Present Next-Generation Channel PRM Solution

 

Hillsborough, NJ (June 19, 2007) Managing sales channels just got easier as the managing partners of SWOT Management Group, Inc. (SWOTmg) and Analog Method, LLC (Analog Method) today announced the formation of a new company: Channeltivity, LLC, a provider of channel lifecycle management software solutions for the technology industry.  Channeltivity will automate the Partner Relationship Management (PRM) process and enable technology companies to boost partner productivity with on-demand channel management solutions.

Technology companies are under more pressure than ever before to effectively manage their sales channels.  Today’s channel, marketing, and sales strategies are becoming more integrated and companies need a platform to extend their reach to their partners.  Channeltivity offers a suite of channel-focused tools designed with both the partner and vendor in mind, which include partner business planning, field engagement, lead management, partner recruitment, and strategic account planning activities.

Channeltivity is a result of the combined vision, knowledge, and experience of SWOTmg and Analog Method, who jointly developed a software-as-a-service solution that caters to the channel management needs of technology companies. SWOTmg brings the field level experience of building sales and channel growth strategies for technology companies of all sizes.  Analog Method brings the architecture experience of developing partner portal solutions and the previously hosted Channeltivity technology platform. Together they leverage their insight and experience to address all aspects of channel management challenges with a new strategic direction.

“Channeltivity takes PRM to new heights by driving the collaboration, coordination, and execution of the entire channel management process through a unique online platform,” said Jim Riviello, Managing Partner of the new company.  The Channeltivity features allow channel managers to communicate with their partners more effectively because “it’s easy to use, easy to customize, and easy to expand and integrate.” 

Existing Channeltivity clients have seen measurable gains in sales activity and have strengthened partner relationships.  This has resulted in a higher return-on-investment (ROI) through increased and more efficient partner productivity.  “Channeltivity is the main way we connect with key customers, distributors and resellers worldwide…we couldn’t live without it,” Throop Wilder, VP Marketing, Crossbeam Systems. 

“For technology companies, Channeltivity offers the strategic tools that take Channel Management to the next level,” said Bill Brandt, Managing Partner of the new company. “Channeltivity allows a partner community to ignite a pipeline of sales opportunities, deploy strategic marketing activities, and build loyal channel relationships.  There is nothing holding us back from becoming the leader in channel lifecycle management software.”

For pricing and availability: Email or call 877-226-2564

About Channeltivity®:  Channeltivity, LLC is a channel lifecycle management software service company for the technology industry. With the combined expertise of SWOTmg and Analog Method, Channeltivity provides a suite of easy-to-use online tools to take Channel Lifecycle Management to the next level.  As a result, channel organizations can realize measurable gains and a higher return-on-investment through increased and more efficient partner productivity.  (www.channeltivity.com)

 

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